wORKONOMY X LAUNCH IDENTITY

Re-envision a vibrant new brand for a Fortune 500 retailer transforming their business from top-to-bottom. New name, brand strategy, look/feel, tone, co-working + commerce spaces, small business services and a point of view on product curation —all for the future of work.

Role:
Creative Director & Designer—visual identity, typography, brand system, photography, art direction

Environmental stills & concepts