lyra health X startup Identity

Launch a confident visual identity system based on the conceptual idea of the new startups name—Lyra = small constellation. The brand look/feel invoked a sense of calm, balance, symmetry and support for their clients, healthcare professional network and industry partners.

Role:
Creative Director & Lead Designer, visual identity, custom typography, photography, web, art direction

Lyra10.jpg
 

The process: review, refine, refresh, re-evaluate